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Becoming a customer of choice

Measuring and managing the rational and emotional dimensions of relationships, both internally and externally, is key to success in B2B markets. This presentation will discuss how to become both an internal and external customer of choice, and how...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: John Fleming
June 15, 2014
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Citation

Fleming, J. (2014a, June 15). Becoming a customer of choice. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/becoming-a-customer-of-choice